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Text colour effect on detail oriented creative processing

By Karla Gutierrez 12, Jun 2014 Research has found that 80 percent of information processed by the brain of an Internet user comes from sight and yet other studies have discovered that people are exceptionally sensitive to visual cues when learning. These two pieces of information suggest that visual content is a key factor in eLearning and applying graphic techniques appropriately could enhance knowledge acquisition.

One way to utilize the power of visual tools is through the use of color. Colors are powerful psychological triggers that help users learn better by changing their perception and evoking emotions. However, it is also important to remember that excessive use of color leads to cognitive overload and becomes counter-productive.

  • For instance, red often means a mistake, but blue, on the other hand, may signal openness;
  • The current study combined these factors to investigate the effect of color on cognitive task performance;
  • A triadic color scheme based around the color wheel, therefore, is guaranteed to bring good results.

Therefore, it is necessary to find the right balance. When learners pay more attention while learning, recall rates and reaction times increases.

How Color Can Affect Learning

Warm colors achieve this goal best. Use Strong Colors Strategically Developers should use strong and bright colors sparingly or place them over neutral background tones when designing eLearning materials.

  • This is because the students may consider the significance of color, whether consciously or unconsciously;
  • Humans encounter a world that is rife with color; color is present in our dreams;
  • Highly technical subjects, in particular, can benefit from this color coding method.

This avoids colors become too intense and attracting the eye in many directions, in which case the technique loses its effectiveness. Therefore, colors should be bold, not bright which are hard to read and solids, not neons which appear unprofessional. Secondly, color can make the content more readable. This is best achieved by designing eLearning course screens to have contrasting chromatic colors in the text and background. The most legible of all color combinations are black on yellow and green on white followed by red on white.

Black on white is the easiest to read, on paper, and on computer screens.

Hard colors red, orange and yellow are more visible and tend to make objects look larger and closer. They are easier to focus upon. Soft colors violet, blue and green are less visible and tend to make objects look smaller and further away.

  • This is best achieved by designing eLearning course screens to have contrasting chromatic colors in the text and background;
  • Wang Find articles by Ting T;
  • Warm colors achieve this goal best;
  • However, for a difficult detail-oriented task, according to the hypothesis of color-motivation associations, red has advantage in motivation and thus can enhance task performance, whereas blue has an advantage in arousal according to the hypothesis of color-arousal associations and thus blue can enhance task performance; similarly, for the simple creative task, red has advantage in arousal, whereas blue has advantage in motivation;
  • The most legible of all color combinations are black on yellow and green on white followed by red on white;
  • For example, red is commonly associated with danger and mistakes e.

According to these, most people surveyed could recall more images if they were with coloured than if they were black and white. In order to take advantage of this, eLearning developers should combine colors with lesson material; for instance, using color coding to enhance learning. Highly technical subjects, in particular, can benefit from this color coding method.

SHIFT's eLearning Blog

Use Colors Based on Their Meanings Even developers who personally dismiss the idea that every color has a distinct meaning should take color connotations into account when designing eLearning courses.

This is because the students may consider the significance of color, whether consciously or unconsciously. Meanings of colors differ with culture, and developers should choose appropriate tones according to the culture and specific characteristics of their primary audience.

  1. A widely accepted view is that long-wave colors e.
  2. One of the most useful and simplest aspects of color theory is the color wheel.
  3. Integrating the two lines of research the associations between color and motivation and between color and arousal , the current study puts forward basic ideas on the influence of red and blue on cognitive task performance.
  4. The results showed that red enhanced the performance on a simple detail-oriented task.
  5. Red, orange, and yellow create a high-energy, stimulated course, whereas green, blue, and violet form a relaxed learning environment. Stone 2003 also found that when completing less difficult written record, the red context was more beneficial than other color contexts for completing the tasks, and with increasingly difficult tasks, the performance in the red context was worse.

In Western society, for example, red signals danger or importance, black is negative, white signifies purity, blue relates to waterbodies, and green means flora. Colors also have learned reasons in an academic setting. For instance, red often means a mistake, but blue, on the other hand, may signal openness.

However, blue prompts creative output twice as much as red in tasks such as brainstorming.

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Developers can also use the meanings of colors to set the mood of learning, which will consequently affect performance. Red, orange, and yellow create a high-energy, stimulated course, whereas green, blue, and violet form a relaxed learning environment.

Exploring the Effect of Red and Blue on Cognitive Task Performances

This post by Edyncoclearly explains when should we use each color in learning design: Choose the Right Color Combinations Developers who are new to designing eLearning courses often choose colors based around their own personal tastes and preferences. Sometimes this works well, particularly when the designer has a good eye for what makes attractive combinations and what would be the right color scheme for the course.

Those who are not so naturally talented would do best to refer to the basics of color theory. One of the most useful and simplest aspects of color theory is the color wheel.

  1. This is because the students may consider the significance of color, whether consciously or unconsciously.
  2. Developers can also use the meanings of colors to set the mood of learning, which will consequently affect performance. Red and blue both are of representative in the physical sense.
  3. Bagchi and Cheema 2013 also documented that red vs.
  4. Table 1 Properties of red, blue and gray. Sometimes this works well, particularly when the designer has a good eye for what makes attractive combinations and what would be the right color scheme for the course.

The color wheel consists of six basic colors — red, yellow, green, blue, orange, and purple — along with their mixes. Any two colors opposite each other, any three colors equally spaced to form a triangle, and any four colors that form a rectangle will be harmonious.

In eLearning design, it is typically best to stick to a color scheme that uses three tones for a starting point as this is enough to create variation and visual interest without being overwhelming. A triadic color scheme based around the color wheel, therefore, is guaranteed to bring good results.