Homeworks academic writing service


Marketing mix 4p s for nike and reebok

Navigation des articles

This association occurs as we associate the attributes of a brand when the brand is mentioned. A developed positive brand association represents quality, marketable and desirable products or services.

Having a good image and reputation of the brand will convince the customer that the brand has the features and attributes that will satisfied their needs. Brand association can be formed by advertisements, word of mouth publicity, price at which the brand is sold, quality of the product and mainly because of the relationship brand-customers.

Brand association map Nike Exhibit 1.

Marketing mix 4p s for nike and reebok

These two companies are also specialized in the sport industry and they offer almost the same products as Nike. Regarding Adidas and Nike, both companies offer equivalent quality in their products. The main difference between both of them, according to our research, is that Nike is more suitable for people doing sports rather than for people that want to use a sport shoe for leisure which will be more the style of Adidas.

Regarding the difference between Under Armour and Nike, is that the first one focus more on women and also in sponsoring American sports teams American football, cheerleaders, volleyball teams etc… Both of them offers quality in their products but still the reputation of Nike in the market makes all the difference.

The main difference between the two brands is that Under Armour is less expensive than Nike, which makes them more attractive to the customer.

Skema Business School

Under Armour also shows a strong identity brand through their ads. Regarding their social class, Nike targets segments with an average or high income consumers.

4-Ps and international marketing: compare Nike and Reebok

They pursue an athletic and sporty or casual lifestyle with fashionable taste people. Moreover they also target individuals who use sneakers for day-to-day life.

Free marketing mix 4p s for nike and reebok

Therefore Nike targets mainly sportsmen consumers. Therefore Nike includes in their targeting strategies athletic sportsmen to sponsor their products. Another targeting strategy from Nike is to associate success with the product.

  1. The company competes against various firms involved in the footwear, apparel, and athletic equipment markets. Moreover, the situation of the company is quite balanced and the outlets are divided into limited edition shop, super sale shop and unique outlet.
  2. Therefore Nike includes in their targeting strategies athletic sportsmen to sponsor their products. The extended models of marketing mix the traditional kotler proposed an additional two ps to the original model of 4 post your job for free.
  3. Ehsan marketing mix 4p's submitted to.
  4. Moreover, the situation of the company is quite balanced and the outlets are divided into limited edition shop, super sale shop and unique outlet. The brand its own unique appeal and its popularity have grown over the years and its all because of its revamped marketing strategy and its 4Ps of Marketing Mix.
  5. Clothing has always been the useful concept of keeping pace with fashion and sport. The Marketing Mix section covers 4Ps and 7Ps of more than 300 brands in 2 categories.

An example for this strategy will be to sponsor a product with a celebrity athlete person so the brand could be associated with the success of the brand. This strategy will motivate the consumer to buy their products; this psychological effect will be reinforced with advertisements of Nike.

  1. This concludes the Reebok marketing mix.
  2. However, price still can be an obstacle regarding sales.
  3. Reebok always honours consumers loyalty by saying that quality of the product is the sole reason for the price hike. Learn how to use the marketing mix which presents the elements of the marketing mix from the buyer's, free marketing..
  4. Also, they have presence with other ecommerce portals and apps like Amazon, Flipkart, Myntra and more. Nike uses a mix of global ads world's most attention-grabbing advertising.

Finally, Nike targets consumers who are likely to develop product intimacy; those consumers who find more important the quality, durability and utility of the product rather than the price. Therefore sometimes the price is not an obstacle for this segment of consumers.

Header Right

However, price still can be an obstacle regarding sales. Regarding the main segment they rely on is on the 18 — 35 sport orientated male and female.

Marketing mix 4ps for nike and reebok

To drive up future market share, Under Armour has started to chase elusive youth athletes by exposing them to the product at an early age. Nowadays, Under Armour has started a full marketing campaign to attract the female audience. In order to attract more consumers, Under Armour uses professional athletes as a medium to advertise their products.

In these advertisements we can find athletes such as Devin Hester, Ray Lewis, AJ Hawk and Patrick Willis and many more athletes who contribute to boost the customer awareness.